Evaluation Isn’t the End Game

Everyone knows that program evaluation is supposed to be a good thing. But more often than not, it becomes an afterthought that frustrates grantees, gets pushed to the side by foundation staff, and brings the boards of both begging for fewer charts.

Here are common concerns I’ve heard when people talk about evaluation:

  • What a burden on grantees and program staff!
  • When can we review all this data?
  • What does it all mean?

In my time at the Foundation, we’ve brainstormed theories of change; developed long-term outcomes with internal and external measures; built strategies around clusters of grants; and created data collection systems and dashboards.

Over time we’ve learned that evaluation is an ongoing process, not a one-time event, and it takes time to refine metrics and do analysis. We refer to this as our “mission cycle.” And, we’ve tried to structure it in a way that relieves the concerns bulleted above:

  • First, we identified which metrics are products of our work, and which are related to grantees’ work. Then we categorized those as qualitative or quantitative. Organizing in this fashion clarified what information to collect and what role we played
  • To reduce the burden on grantees, we collect information right from our application and report forms. For ourselves, we also identified external groups that already collect data specific to our program areas, such as the Cultural Data Project and the National Conservation Easement Database.
  • Reviewing grantees’ reports is now part of our proposal review process, so it helps inform the next cycle of grantmaking and doesn’t get pushed aside.
  • Moving from three grant cycles to two has allowed us time between our November and March meetings to reflect on a year of our grantees’ achievements and the impact of our grantmaking. We use that analysis to update our board and make improvements or mid-course corrections.

By making evaluation less burdensome and building it into our grant review process, we can better help grantees reach their goals and advance our mission.

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